Marketing Models

Overview

Marketing refers to the activities that a company uses to engage its target customers. This includes elmeents of branding and sales, as well as the analytics necessary to understand product market fit and optimal pricing.

Model Desktops

• Campaign Analtics
• Customer Segmentation
  Segmentation is the process of dividing a firms customers into groups that share a set of defined characteristics in order to understand how to cater to and sell to its customers.
  • Grouping and Aggregating - the process of dividing up the firms data by the defined market segments and then running aggregations such as sums or averages on the data.
  • Clustering - is a machine learning technique used to discover natural clusters within a dataset.
• Customer Revenue and Value
• Customer Churn
• Customer Engagement