Customer Churn

Overview

Customer Churn is a measure of the number of customers lost during a given period. Marketers try to isolate the factors that predict customer churn.

Tools

• Logistic Regression - is a standard method for modeling a Bernoulli Variable.

Sample Data

The customer churn desktop includes code that utilizes sample data to run the analytics. The data is randomly generated with a script included in the desktop.

The following shows a set of sample account records. (it may take a few seconds to load) Each record represents a customer account at the end of a month. The status indicates whether the account is still open, or was closed in the period. The age column is the age of the customer, the account_age column represnts how long the account has been open.