Sales and Customer Relationship Management

Overview

One of the big trends in business is managing the customer relationship. That is, to be competitive, it is no longer viable to have just a good product. Truly successful businesses manage the customer relationship.

Topics

• Mapping the Customer Journey - mapping the customer journey can help to understand how a customer interacts with your product or service. (see Journey Mapping)
• Managing Customers and Leads - typically involves breaking the sales journey into a set of funnels.
• Modeling the Customer Journey - discusses ways to create a statistical model of the customer journey.