Overview

Basket analysis is the analysis of the types of products that tend to be purchased together. As a general rule, this does not necessarily mean that they are purchased at the same time. Purchasing one product may indicate that the customer will be more likely than not to purchase a different product at some time in the future.

Topics

• Data - description of the data and possible formats.
• Correlation Analysis - uses correlation and related methods to analyze the basket data
• Regression Analysis - regression techniques for analyzing market baskets.
• Recommender Systems - utilizes machine learning to find a set of recommended products for the customer.