Market Segmentation

Overview

Market segmentation refers to taking the set of customers or potential customers and dividing them into different groupings based on a shared set of characteristics. Splitting customers into groups helps to identify who the typical customers are and what they care about.

Topics

• Data - discusses the tools used to process a raw dataset into a set of groups, as well as methods to discover natural groupings in the customer data.
• Analysis - methods used to analyze data that has been grouped.